Scope of Work: Kickstarter Campaign
Consultant: Jennifer Chang
nthing is an ag-tech IoT startup based in South Korea. The company was founded by Leo Kim, who was inspired to start a company that would apply technology to address indoor farming. Seoul, where Leo lives, is a highly-dense metropolis. Over 25M people live in the Greater Seoul area, and as such, finding innovative new technologies to feed all these people is a major focus of the Seoul government. As a first step in commercialization, nthing developed a planter called Planty, which waters itself as timed through a smartphone app.
Scope of Work
nthing engaged TechSparks' Jennifer Chang as its US Marketing Consultant to help with its first US-based Kickstarter campaign. The company had successful completed crowdfunding campaigns in South Korea and Japan, but this would be their first foray into the US market. The project included:
- Provide guidance on adapting its marketing materials for a US audience
- Managing media outreach for its Kickstarter campaign
- Assisting the team in messaging and responding to contributors to its Kickstarter campaign
- Planning and executing the Facebook ad buys for US market
nthing successfully completed its $100K Kickstarter campaign and delivered the product on schedule. The company continues to operate in Seoul, South Korea.